TULSA, Okla. (KTUL) – KFC has announced it is “pressing pause” on its famous “It’s Finger Lickin’ Good” slogan in the midst of the coronavirus.

A tongue-in-cheek news release from the company titled “And the winner of the award for the most inappropriate slogan for 2020 goes to…KFC“ reads:

“Think we can all agree, this year has been like no other and, right now, our slogan doesn’t feel quite right.

So, for that reason, we’ll be pressing pause on using it in our advertising, for a little while.”

The company went on to say:

“In all seriousness though, whilst we’re taking a moment to have a little fun, rest assured we’re still going to be providing Finger Lickin’ Good chicken and a responsible experience for our amazing team members and guests around the world.

And for all those fans, don’t worry – the slogan will be back. Just when the time is right.”